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About Us

Welcome to Ray-Ethnic's online store! The idea of Ray Ethnic was born as Reva Handicraft in 2003. A modest initiative to encourage the age old hand embroidery done by rural women from Gujarat, today we have offline stores in seven Indian cities -- Ahmedabad, Vadodara, Surat, Mumbai, Pune, Bangalore & Kochi. We create functional pieces of women’s clothing that keep up with their active lifestyles, while still being inspired India’s rich textile heritage. A heritage that includes complex weaves, block printing, hand painting, embroidery, kalamkari, ikkat, ajarakh, chikankari on pure, natural, breathable fabrics. Come start your online shopping journey with us!

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Aakruti
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New Arrivals

Our newest collect Aakruti is now live!
Limited collection for a limited time.

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