Gone are the days when fashion was associated to just a few European cities and a handful of celebs who were a common sight on the ramp wearing clothes which were created keeping in mind the western dressing sense. Over the decades and with the advent of Internet and social media, a new and refreshing bunch of self-made Indian fashion influencers have taken birth who showcase their love for the Indian ethnic clothing like sarees, kurtas, dresses and handcrafted apparels. They command a large number of following not only in India but all over the world.
We bring to you 5 of our favourite fashion influencers who are putting the beautiful Indian ethnic fashion on the global map.
Mamta Sharma Das (thebohobaalika)
Mamta Sharma Das is a creative stylist, and a fashion and branding consultant who regularly showcases her love for the nine yards of fabric on her Instagram account @thebohobaalika (fun username, right?). She styles her Indian ethnic wear in both traditional and various off beat manners to stand out from the crowd. With an Instagram following of 115k followers, she's been influencing people to look at saree as a fun fashion wear that can be styled for every occasion instead of just Indian traditional festivals
Chinna Dua (@chinnadua)
Chinna Dua is among the most elegant saree influencers on Instagram right now. A doctor by profession, Mrs. Dua regularly shows off her envious collection of sarees she's been collecting from all over the country, some picked up during her travels, some gifted to her and some she bought for sheer pleasure. She regularly writes about saree fashion on various lifestyle magazines and national newspapers. Fun fact, her husband is the famous journalist Vinod Dua and her daughter is the popular comedienne Mallika Dua, despite that she commands a string followers base of her own of 35.7K who follow her to learn something new about sarees every day.
Kritika Khurana (@thatbohogirl)
Kritika Khurana is a New Delhi-based fashion influencer with a massive Instagram followers' base of over 1 million, whom she calls the #BohoFam (PS: We're are one among them). Her Instagram feed is peppered with pictures and videos of her wearing and flaunting various Indian ethnic clothes like anarkalis, lehenga cholis, sarees and chunky jewellery. What makes her a global ambassador of the Indian ethnic fashion is the fact that she carries and flaunts them at all the picturesque foreign locales she visits regularly.
Neha Sharma (@the_stylewali)
Neha Sharma is every Indian ethnic fashion lover's favourite influencer. It's a treat to scroll through her Instagram page @the_stylewali and @stylingwithneha, where she showcases her stunning beauty while being dressed in some of the most beautiful Indian ethnic pieces like salwar-kameez paired with handstitched dupattas, traditional Banarsi sarees, and the old world charm of the Mughal era in Anarkalis. She regularly features as a muse to many high street Indian fashion houses who blend tradition with modern style senses.
Sumitra Selvaraj (@sareesandstories)
Sumitra loves calling herself a "Wearer of Sarees and Weaver of Stories". A media professional based out of Malaysia, she's literally converted her Instagram profile into a digital boutique showcasing her dressed in a stunning collection of sarees weaved with a variety of fabrics. What made us her follower instantly is the fact that she goes the extra mile by sharing the intricate details of the saree of the day and the story behind it.
Follow these amazing women instantly on Instagram through their handles shared next to their names above and tell us which one do you loved among them. Follow us on @rayethnicoffical and drop us a DM telling us about other Indian ethnic fashion influencers we must check out.