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News

Type_Dress ·Feb 20, 2021
Top 10 Ray Ethnic dresses you can wear for both work & play!
Type_Kurtas ·Feb 19, 2021
Go Ethnic Every day, Everywhere with Ray Ethnic!
Collections_Parva ·Jan 26, 2021
Attending A Spring Wedding? Pick these outfits from festive collection and make heads turn!
Collections_Parva ·Jan 15, 2021
How to rock the ethnic look at your workplace
Type_Top ·Dec 25, 2020
5 influencers to follow, who's putting Indian ethnic fashion on the global map
Type_Dress ·Nov 30, 2020
5 ways to beat the winters blues in style with Ray Ethnic
Collections_Parva ·Nov 30, 2020
We are Ray Ethnic! Telling beautiful stories woven on fabric, through Indian traditional art!

About Us

Welcome to Ray-Ethnic's online store! The idea of Ray Ethnic was born as Reva Handicraft in 2003. A modest initiative to encourage the age old hand embroidery done by rural women from Gujarat, today we have offline stores in seven Indian cities -- Ahmedabad, Vadodara, Surat, Mumbai, Pune, Bangalore & Kochi. We create functional pieces of women’s clothing that keep up with their active lifestyles, while still being inspired India’s rich textile heritage. A heritage that includes complex weaves, block printing, hand painting, embroidery, kalamkari, ikkat, ajarakh, chikankari on pure, natural, breathable fabrics. Come start your online shopping journey with us!

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New Arrivals

Our newest collect Raysham is now live!
Limited collection for a limited time.

Explore Now!