Go Ethnic Every day, Everywhere with Ray Ethnic!

Go Ethnic Every day, Everywhere with Ray Ethnic!

Is it possible to celebrate your heritage, your culture, and your origins with the clothes you wear every day? The answer would usually be a pondering no, followed by reasons like how one has to keep up with dressing etiquettes, fashion trends, and sometimes the unaffordability of the high prices of the said clothes. But what if we said that it is possible, and that not only you’d look great in it, but kick off a trend in itself?

That’s what we do at Ray Ethnic, creating functional pieces of clothing for modern-day women to wear every day, everywhere. And if you’re wondering how, we present to you 7 of our best handloom creations that celebrate ethnic art and modern fashion, which you can wear to work, special occasions, or just stepping out for a cup of coffee with your best friends.


Kurtas are the best. You can wear it anywhere, pair it with any kind of apparel and you will still look fabulous in it. That’s the beauty of Indian ethnic fashion, it blends in with everything very well. This Light Grey Handloom Kurta is an easy to carry, everyday-wear piece of clothing. It has hand-embroidered floral motifs of various colours and plain cotton trims to it, which make it simple and charming. You wear it to work, on one of your regular grocery shopping runs at the supermarket, or out for a coffee with your bestie. SHOP NOW


This lovely, flowy Ikkat Kurta in white and blue with a mixture of stripes and checks designs is the perfect one to wear at work on a regular day or a weekend outing with your family for lunch. It’s simple yet stands out thanks to its unique, contrasting designs on the sleeves and the back. It makes you feel comfortable in it, whether you’re indoors or outside. Wear it with traditional Kolhapuri chappals to complete your ethnic chic look. SHOP NOW


This Kurta is something that will never go wrong. It can be worn on any and every occasion and you’ll always look great. It works as a casual outfit when stepping out for a quick shopping run at the supermarket, a formal outfit for the office, or something chic for an evening dinner when paired with a beautiful stole. With its Navy Blue engineered stripes, it would look great when worn with a pair of white bottoms like Palazzo pants. SHOP NOW


This black handloom Kurta is a classic daywear outfit that can be, again, worn in both casual and formal settings. What makes this one different from the others is its front open, button-down design, the Chinese collar, and the lovely fusion of stripes with Ikkat. This Kurta can go well with bottoms of all kinds and colours. Even skinny fit jeans! While the outfit looks great in itself, if you insist on pairing it with something extra, a beautiful Tussar Silk dupatta will make it look fabulous. SHOP NOW


If your fashion game is being subtle yet stylish while flaunting your love for all things ethnic, then this is the perfect pick for you. This cream coloured checks handloom Kurta with grey bordering on sleeves is the perfect fit for all kinds of day, a hectic one with lots of running around or a chill-kinda Saturday where you can have your best friends over for some chai, toast, and laughs. If you plan to step out in this, we may suggest you pair it with some minimalistic jewellery like a chunky stone ring or a beaded bracelet. SHOP NOW


Mustard Yellow is the colour of Spring and Summer. This Kurta has literally everything we love. Our favourite colour, the traditional Rabari hand embroidery, half sleeves (so you can flaunt your beautiful wrists and the pretty jewellery you wear), and the flowy look of an Anarkali top which extends way beyond the knees, up to the ankles. This outfit is a beautiful confluence of elegance and style. Pair it with a lovely oxidized silver necklace to complete your perfect ethnic look to work. SHOP NOW


The one which we won’t ever stop talking about! This grey hand-embroidered Cotton Kurta is one of our personal favourites, and our clients’ too! Our love for hand embroidery goes to the next level on this creation, with the beautiful designs on the back shoulders, front, and sleeves. While it may look like any simple light grey Kurta at first, it is only upon a closer look you’ll realise how stunning and elegant it is. This outfit doesn’t require anything else to make it stand out, just wear it and get ready to make a style statement. SHOP NOW

All the above Kurtas can be bought online from this website itself, or you can swing by the Ray Ethnic store in your city and pick it up from there. Stock up your wardrobe with these must-haves right away and flaunt your love for everything ethnic every day, everywhere!

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